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The research question of this research is: What is the impact of soccer club kit sponsorships on the likelihood of involved fans buying sponsors products? To what extent do attitude…

The use of celebrity endorsers for brands and the risks involved with this have given rise to academic interest. One of the risks is a scandal around the endorser. This…

Aspiring and praciticing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales Management. In the first comprehensive book of its…

This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event. This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering…

As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare…

Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of…

With indepth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest…

Sportmarketing is een relatief jong vakgebied dat een steeds grotere rol is gaan spelen in de sportwereld. Het marketingperspectief is goed toepasbaar op de specifieke cultuur, structuur en dynamiek van…

This book challenges readers to generate their own ideas for a sports product or event, develop a strategic plan, and apply what they’ve learned to a real-world business venture. Sports…

Sport has been one of the great passions of the 20th century. Politically, economically and culturally sport has mattered to millions of people around the world. Over this period sport…