Event sponsorship (2003)

This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event. This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorships, and negotiating the deal. Learn how to bring increased sponsorship dollars to any event by:

• Placing value on sponsorships
• Expanding the value of a sponsor
• Creating the best image for an event
• Networking with other event professionals worldwide