Managing sport organizations (2002)

Managing Sport Organizations is a comprehensive reference that provides all the tools necessary for successful management, marketing, promotion, communication, and planning in a sport organization. Drawing on historical perspective and current trends, this book gives you specific, practical advice on all aspects of management on organization. The book will also help you face these day-to-day challenges:

• Managing and motivating people
• Setting and meeting short- and long-term goals
• Dealing with sponsors, politicians, and other sport organizers
• Devising and implementing the management structure of the organization
• Communicating internally as well as with the press, the public, and other outside groups