Mass media to communicate public health messages in six health topic areas (2019)
a systematic review and other reviews of the evidence
Overall, the evidence is mixed but suggests that:
- campaigns can reduce sedentary behaviour, improve sexual health and contribute to smoking cessation;
- tobacco control campaigns can be cost-effective;
- longer and more intensive campaigns are likely to be more effective;
- message design and targeting campaigns to particular population groups can be effective.
Literatuurverwijzing: Stead, M., Angus, K., & Langley, T. (2019). Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence. Public health research 7