Sport promotion and sales management (2002)

Aspiring and praciticing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales Management. In the first comprehensive book of its kind, leading experts from the classroom and sport business offer unprecedented insight and experiential data to help readers become well versed in sport promotion and sales. The authors present detailed information on the theory and practice of promoting and selling sport in today’s marketplace. The topics covered include direct and indirect sales techniques, the multicultural consideratioins affecting marketing communication, and the design and execution of multilingual advertising and sales campaings.