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The role of boxing in development (2016)

a social marketing perspective

Organisatie(s): England Boxing

This study has revealed how and why the sport is so successful in helping to combat anti-social behavioural problems in young people from deprived communities.

It identifies five common themes which help to explain why boxing is more successful than many other sports in re-engaging disaffected young people, addressing behavioural problems and putting people on a pathway to improved life chances.

The report, which is based on a qualitative study of participants from The Boxing Academy in Hackney and Anfield ABC’s Champions of Life programme (Liverpool), was carried out by the Walker Research (on behalf of England Boxing).

Literatuurverwijzing: England Boxing (2016). The role of boxing in development: a social marketing perspective. England Boxing.