The 'trickle-down-effect' (2013)
should sporting heroes bare their souls?, a study on the role of storytelling in the effect of sporting heroes on the perceived sport participation behaviour
Based on the literature as well as the in this document described conceptual model, the following research question can be formulated: How can storytelling (in terms of context, content and form) contribute to the amplification of the role of sporting heroes as a catalyst for the sport participation rate among adults? In order to research this matter, this dissertation has been divided into three building blocks: a content analysis, a questionnaire among bootcampers and a quasi-experiment.
Literatuurverwijzing: Hieltjes, M. (2013). The 'trickle-down-effect': should sporting heroes bare their souls?, a study on the role of storytelling in the effect of sporting heroes on the perceived sport participation behaviour. Tilburg: Tilburg University.