2012 UK low-cost gym sector report (2012)
a strategic investigation into a disruptive new segment
This report’s primary purpose is to assist the reader in understanding ‘why’ low-cost gyms are gaining popularity in the UK and provide a summary of the leading operators. Several of the UK’s leading low-cost CEOs contributed interviews. The report also contains a significant amount of consumer insight gathered from more than 14,500 completed online surveys. The report also seeks to be forward-looking and assesses how this segment is likely to develop over the next two years. This publication is now the fourth report in the series.
Literatuurverwijzing: Algar, R. (2012). 2012 UK low-cost gym sector report: a strategic investigation into a disruptive new segment. Brighton: Oxygen Consulting.