City marketing & football (1998)
an existing combination?, the case of two European cities, Bilbao & Nottingham
The overall aim of this thesis is to analyse whether professional football clubs are included in the city marketing stategies of communities. Thus, the basic research question is as follows: to what extent are local professional clubs regarded as useful instruments in the city marketing policy of municipalities, at a time when the phenomenon city marketing is gaining more and more importance? The two case studies examined in this thesis are Bilbao in Spain and Nottingham in the United Kingdom.
Literatuurverwijzing: Voesenek, E. (1998). City marketing & football: an existing combination?, the case of two European cities, Bilbao & Nottingham. Brussel: Vrije Universiteit Brussel.
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| Organisatie | Plaatsingskenmerk | Status |
|---|---|---|
| Mulier instituut | SPBUSS-TB-0003 | Beschikbaar |
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