This study aims to provide a better understanding of parents sport selection decision for their children. It investigated the following research questions:
- Which factors influence parents‘ buying behavior for their children, especially when choosing a sport activity for them?
- How do these factors impact parents‘ decision?
- How does parents‘ self-concept appear in these buying decisions?
Literatuurverwijzing: Teleki, J. (2016). Consuming through children: how do parents choose sport activities for their children?. Rotterdam: Erasmus Universiteit Rotterdam.