EC Athletics Amsterdam 2016 (2013)

The European Athletics Championships 2016 will take place in the Olympic Stadium in Amsterdam from 5-10 July 2016. The capital of The Netherlands will welcome 1,300 athletes and 850 team officials from 50 different countries. Under the motto ‘Athletics like never before’ the Local Organising Committee (LOC) and the contract partners – the city of Amsterdam, the Royal Dutch Athletics Federation and European Athletics – strive to organise an outstanding sports event with a positive social impact. From 2013 until 2016 the awareness of the event will be measured annually among three target groups. This concerns the population of The Netherlands, the population of the Amsterdam region and the members of the Royal Dutch Athletics Federation. In addition to the awareness of the event, other aspects are measured too. The results of this study serve as management information for the LOC and their partners. This fact sheet concerns the first study, in 2013.