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Evaluation of the European platform for action on diet, physical activity and health (2010)

case study report, advertising and marketing to children

Evaluation of the European platform for action on diet, physical activity and health : case study report : advertising and marketing to children

Report that looks at the case study on the Platform members’ commitments for action in the key areas of advertising and marketing to children. The objective of this case study is to establish how well self-regulation in the area of advertising /marketing to children is being implemented and what effect it is having.

Literatuurverwijzing: (2010). Evaluation of the European platform for action on diet, physical activity and health: case study report, advertising and marketing to children. Brussels: European Commission.

Omschrijving

  • Jaar:
    2010
  • Plaats:
    Brussels
  • Uitgever(s):
    European Commission, Directorate General Health and Consumers, Directorate C "Health and Risk Assessment"
  • Collatie:
    51 p. bijl. fig. tab.
  • Mediumsoort:
    Rapport
  • Trefwoord(en):
    Europa, campagne, kinderen, marketing