Global sport sponsorship (2005)
Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines.
Literatuurverwijzing: Amis, J., & Cornwell, T.B. (2005). Global sport sponsorship. Oxford: Berg.
Fysieke exemplaren |
||
| Organisatie | Plaatsingskenmerk | Status |
|---|---|---|
| Mulier instituut | SPON-0023 | Beschikbaar |
Publicaties worden niet uitgeleend aan externen. Inzage op verzoek:
Mulier instituuttel: 030-7210220
e-mail: info@mulierinstituut.nl