How we play - the habits of community sport (2013)

This report explores the trends affecting sporting habits, and how the sports sector is both driving and responding to them. Understanding and responding to these trends will help everyone in sport, and hence this report is relevant to sport national governing bodies (NGBs), local authorities (LAs), county sports partnerships (CSPs), leisure operators, the education sector and the other organisations shaping delivery that is relevant to different target audiences and local communities. To support this practical application, case studies are included showing how different organisations have successfully responded to different gaps, trends and opportunities across the world of sport.