Bicycle commuting to university of Florida campus

This research attempts at investigating what can be done to increase bike-use for commuting to and from University of Florida campus in Gainesville, Florida. First the factors that lead to the decision to commute by bike or by car are investigated, as understanding decision-making behavior offers insights in how decisions can be influenced. This is done through a survey including both bike and car commuters. Second, the experience of people already commuting to campus by bike is investigated, to understand factors that facilitate or obstruct the bicycle commute. This is done through a GPS/Interview method, combining in-depth interview with bike commuters with GPS data and video footage from their commute. The main findings of the research are that the decision to commute by bike is largely influenced by attitudes towards personal benefits of cycling such as convenience, speed, comfort, cost and health-benefits, rather than consideration of the environment. Safety and convenience are crucial to the bicycle commute, and decisive factors in the choice to commute by bike or not.