Events design and experience

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.

By utilising ongoing research conducted over several years into the experiences of groups and individuals who attend events, this text asks questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood by analysing the physical elements of an event? The book looks at event design and experience by drawing upon the concepts of the experience economy, experience realm and the experience matrix together with analytical tools framed within symbolic interaction and semiotics.