The role of boxing in development
a social marketing perspective
This study has revealed how and why the sport is so successful in helping to combat anti-social behavioural problems in young people from deprived communities.
It identifies five common themes which help to explain why boxing is more successful than many other sports in re-engaging disaffected young people, addressing behavioural problems and putting people on a pathway to improved life chances.
The report, which is based on a qualitative study of participants from The Boxing Academy in Hackney and Anfield ABC’s Champions of Life programme (Liverpool), was carried out by the Walker Research (on behalf of England Boxing).