Embracing the sportification of society

In this paper, the author argues that, regardless of whether e-sports qualify as sports, they should be examined in sport management because they are a manifestation of sportification. Sportification means to either:

• view, organize, or regulate a non-sport activity in such a way that it resembles a sport and allows a fair, pleasurable, and safe environment for individuals to compete and cooperate, and compare their performances to each other, and future and past performances; or
• add a sport component to an existing activity in order to make it more attractive to its audiences.

As the sport industry itself is embracing e-sports as a sport, scholars should embrace e-sports as a manifestation of sportification and examine their negative and positive effect on our industry.