This study mapped 27 initiatives (one for each EU Member State) that promote sport and physical activity, capturing a range of key innovations and presenting several successful projects.
Using a combination of interviews, literature reviews and desktop research, the study identified three key practices that drive innovation outside of traditional sporting structures including:
- Providing novelty in active spaces and through the use of technology.
- Overcoming barriers such as lack of motivation and infrastructure.
- Creating added-value like social cohesion and activity tailoring.
The report also provides policy recommendations to promote sport and physical activity even further. Sports bodies and public authorities seeking to promote non-traditional sports may find it useful to adopt:
- Needs and barriers analysis, as a key element to successful initiatives.
- Robust partnerships, including cross-sectoral and international.
- Innovation in active spaces, based on the concept of reusability and flexibility.
- New technologies to support and benefit sport practices.
Overall, the study finds that innovative sport practices emerge with the implementation of a novelty element to overcome barriers. Done within a well-defined strategy, this approach creates value beyond the benefits of being physically active. The report concludes that “One size does not fit all” and a mix of factors connected to the community promotes sport practice for everybody.
Good practices from: Austria, Belgium, Bulgaria, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.