Marketing & football (2007)
an international perspective
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to maximise revenue. Football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to realise their potential earnings.
Literatuurverwijzing: Desbordes, M. (2007). Marketing & football: an international perspective. Oxford: Elsevier Ltd..
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| Organisatie | Plaatsingskenmerk | Status |
|---|---|---|
| Mulier instituut | SPBUSS-0026 | Beschikbaar |
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