Next (1999)

Advertising gurus Ira Matathia and Marian Salzman have been analyzing cultural and business trends for over ten years, helping businesses around the world acquire the tools necessary to ensure their products and services have a place in the consumer future. Now, with their book, they provide a roadmap of this new world. ‘Next’ is a book, explaining that what already exists technologically is about to change the way we live, not the day after tomorrow, but tomorrow – and not necessarily the way one would expect. The bookbreaks down the art of trend-tracking that made Matathia’s and Salzman’s company – the Brand Futures Group – one of the most sough-after in the world. The authors descibe the trends that are both here and on the horizon, offering speculations on a variety of probable scenarios in family, love and relationships, ofiice life, leisure, and even religious life, and give advice on how to put this information to the best use in life and work, on how to live prepared for the likely – and posed for the unexpected.