Nudge (2009)

‘Nudge’ is about choices – how we make them and how we’re led make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives – including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture” can successfully nudge people toward the best decision without restricting their freedom of choice. Terrifically straightforward, informative, and often very entertaining, this book is a must read for anyone with an interest in our individual and collective well-being. It is a revised and expanded edition.