ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of Canadian organizations that promote physical activity, to adopt, implement and promote ParticipACTION’s physical activity campaign.
The three objectives were:
- to determine organizational awareness of both the ‘original’ and ‘new’ ParticipACTION;
- to report baseline levels of three organizational capacity domains (i.e., to adopt, implement and externally promote physical activity initiatives); and,
- to explore potential differences in those domains based on organizational size, sector and primary mandate.