ParticipACTION (2009)
baseline assessment of the 'new ParticipACTION', a quantitative survey of Canadian organizational awareness and capacity
ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of Canadian organizations that promote physical activity, to adopt, implement and promote ParticipACTION’s physical activity campaign.
The three objectives were:
- to determine organizational awareness of both the ‘original’ and ‘new’ ParticipACTION;
- to report baseline levels of three organizational capacity domains (i.e., to adopt, implement and externally promote physical activity initiatives); and,
- to explore potential differences in those domains based on organizational size, sector and primary mandate.
Literatuurverwijzing: Plotnikoff, R.C., Todosijczuk, I., Faulkner, G., Pickering, M.A., Cragg, S., Chad, K., ... Gauvin, L. (2009). ParticipACTION: baseline assessment of the 'new ParticipACTION', a quantitative survey of Canadian organizational awareness and capacity. International Journal of Behavioral Nutrition and Physical Activity 2009, 6:86 6