Promoting health enhancing physical activity and social welfare through outdoor running events (2019)

In this document the results of the literature review of the project ‘Promoting health enhancing physical activity and social welfare through outdoor running events/RUN for HEALTH’are described.

The project aims to promote sports, exercise and social well-being through the organization of running events. The mission of the project is fourfold:

1. Study of running events – from management, marketing, organizational policy and communication perspective – for in-depth insight.
2. Development of practical guidelines and policy recommendations for the organization of running events.
3. Stimulation of (international) communication between organizers of events and policy makers.
4. Increasing awareness about the (im)possibilities to stimulate sports, exercise and social well-being through running events.