Public health campaign (2009)
getting the message across
This book takes a historical look at the power of posters to persuade people to change their behaviour. It charts decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The book contains a large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian.
It is designed to provide public health professionals, policy-makers, programme managers and students of public health with an important resource; one that will be equally useful to anyone with an interest in graphics, social mobilization or health. The eight chapters contain a selection of posters from all WHO regions, introduced with a brief history.
These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.