The Olympic Games effect (2012)

This new edition of The Olympic Games Effect, revised and updated for the 2012 London Games, builds on the theme of its predecessor while adding fresh content and data from the 2008 Summer Olympic Games in Beijing, the 2010 Winter Olympic Games in Vancouver, and the first Youth Olympic Games. Along the way, author John Davis: provides more in-depth insights about The Olympic Partner (TOP) sponsors – the highest level of Olympic sponsorship – and what they are doing to make their Olympic investments productive and value adding; discusses the impact each Olympics had on the city and nation where the Games were hosted; examines the lessons of companies that have benefited from sponsoring the Olympics and reveals how these lessons can be applied to other sports sponsorships.