Instellingen

Wij maken gebruik van cookies. Lees meer hierover in ons privacybeleid. We respecteren privacy, daarom geven we controle over de manier waarop we met gegevens omgaan.

Altijd actief
 

 

 

 
Spring naar content

2 publicaties gevonden

  • what are the effects of sponsorship and ambush marketing as dimensions of sports event marketing on financial and non-financial business outcomes?

    This bachelor thesis offers a literature review in the field of sports event marketing and its potential to contribute to business outcomes. The main focus is based on the effectiveness…

    Scriptie
  • how can storytelling, as activation tool for sports sponsorship, build brand equity through emotional customer connection and how is it moderated by the congruence between the brand and the athlete, and fan involvement?

    This study is conducted to answer the research question: How can storytelling, as activation tool for sports sponsorship, build brand equity through emotional customer connection and how is it moderated by…

    Scriptie