Kennisbank
De Kennisbank Sport & Bewegen bevat ruim 21.000 publicaties. Niet alleen over sport en bewegen, maar bijvoorbeeld ook over leefstijl en gezondheid. Deze Kennisbank biedt een overzicht van onderzoek, beleid en ervaringen uit de praktijk. Het gaat daarbij om sport als doel en sport als middel om maatschappelijke uitdagingen aan te pakken.
2 publicaties gevonden
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what are the effects of sponsorship and ambush marketing as dimensions of sports event marketing on financial and non-financial business outcomes?
This bachelor thesis offers a literature review in the field of sports event marketing and its potential to contribute to business outcomes. The main focus is based on the effectiveness…
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how can storytelling, as activation tool for sports sponsorship, build brand equity through emotional customer connection and how is it moderated by the congruence between the brand and the athlete, and fan involvement?
This study is conducted to answer the research question: How can storytelling, as activation tool for sports sponsorship, build brand equity through emotional customer connection and how is it moderated by…