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8 publicaties gevonden

  • the future challenges for physical activity promotion in Canada

    This commentary is the concluding piece of a series of papers about the Canadian ParticipACTION initiative. It describes the resurgence of the new ParticipACTION as a national communications initiative in…

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  • baseline assessment of the capacity available to the 'New ParticipACTION', a qualitative study of Canadian organizations

    Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational capacity to…

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  • baseline assessment of the 'new ParticipACTION', a quantitative survey of Canadian organizational awareness and capacity

    ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of…

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  • awareness of the participACTION campaign among Canadian adults, examining the knowledge gap hypothesis and a hierarchy-of-effects model

    ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire’s hierarchy-of-effects model (HOEM), this campaign should influence physical activity through…

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  • an introduction

    The Canadian Society for Exercise Physiology (CSEP), in partnership with Health Canada and others, released Canada’s first physical activity guide for adults in 1998, with specific versions for older adults…

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  • messaging strategies, realistic expectations for change, and evaluation

    Physical activity guidelines offer evidence-based behavioural benchmarks that relate to reduced risk of morbidity and mortality if people adhere to them. Essentially, the guidelines tell people what to do, but…

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  • facts and future

    This article summarizes the main findings from the papers included in this journal supplement. It consolidates the evidence currently available to inform and advance the development of physical activity guidelines…

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