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3 publicaties gevonden

  • a strategic perspective, second edition

    Programs and courses in sports marketing are emerging at universities across the country. This publication is written from a strategic marketing perspective. It contains a framework or conceptual model of…

    Boek
  • a strategic perspective, third edition

    Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to…

    Boek
  • a strategic perspective

    This book offers concepts in sports marketing with applications to today’s world of sports. This contemporary text illustrates the complex and diverse nature of sports marketing through a wide range…

    Boek