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40 publicaties gevonden

  • a mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

    In late 2007, Canada’s ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks…

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  • baseline assessment of the capacity available to the 'New ParticipACTION', a qualitative study of Canadian organizations

    Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational capacity to…

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  • baseline assessment of the 'new ParticipACTION', a quantitative survey of Canadian organizational awareness and capacity

    ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of…

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  • awareness of the participACTION campaign among Canadian adults, examining the knowledge gap hypothesis and a hierarchy-of-effects model

    ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire’s hierarchy-of-effects model (HOEM), this campaign should influence physical activity through…

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  • overview and introduction of baseline research on the 'new' ParticipACTION

    This paper provides a brief overview of the Canadian physical activity communications and social marketing organization “ParticipACTION”; introduces the “new” ParticipACTION; describes the research process leading to the collection of…

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  • implications for monitoring trends

    The current low level of physical activity among Canadians is a dominant public health concern. Accordingly, a clear understanding of physical activity patterns and trends is of paramount importance. Irregularities…

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  • an introduction

    The Canadian Society for Exercise Physiology (CSEP), in partnership with Health Canada and others, released Canada’s first physical activity guide for adults in 1998, with specific versions for older adults…

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