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213 publicaties gevonden

  • over merkgericht denken en klantgedreven werken

    Lectorale rede, uitgesproken op 8 april 2011 door Gerrita van der Veen (lectoraat Marketing, Marktonderzoek en Innovatie). Tijdens deze openbare les presenteert mevrouw Van der Veen u de visie en de…

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  • Aspiring and praciticing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales Management. In the first comprehensive book of its…

    Boek
  • This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event. This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering…

    Boek
  • second edition

    As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare…

    Boek
  • an inside look at sports marketing

    Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of…

    Boek
  • Ethics in Sport Management provides an extensive examination of moral and ethical concepts, principles, and issues in the administration and organization of sport. Ethical concerns are presented in clear introductory…

    Boek
  • it's not just a game anymore

    With indepth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest…

    Boek
  • the unauthorized story of Nike and the men who played there

    This is the first book about Nike. It is also the first major book to describe life inside the volatile, giant athletic shoe and clothing industry. Though Nike stock is…

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  • Sportmarketing is een relatief jong vakgebied dat een steeds grotere rol is gaan spelen in de sportwereld. Het marketingperspectief is goed toepasbaar op de specifieke cultuur, structuur en dynamiek van…

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