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196 publicaties gevonden

  • competitive business strategies for sports

    This book challenges readers to generate their own ideas for a sports product or event, develop a strategic plan, and apply what they’ve learned to a real-world business venture. Sports…

    Boek
  • This book is a key for the preparation of future sport managers. It is a training manual for understanding the sport industry. The text provides substantive information on sport management,…

    Boek
  • how to market a product nobody wants

    You’re going to read this book, that’s what. Let’s face it. There comes a time in the life of every business when a product or service does not sell up to…

    Boek
  • a strategic perspective, second edition

    Programs and courses in sports marketing are emerging at universities across the country. This publication is written from a strategic marketing perspective. It contains a framework or conceptual model of…

    Boek
  • Managing Sport Organizations is a comprehensive reference that provides all the tools necessary for successful management, marketing, promotion, communication, and planning in a sport organization. Drawing on historical perspective and…

    Boek
  • This book about sport marketing contains information about marketing plans, product and service analysis, situation analysis, target markets, marketing objectives, marketing stretegies, marketing mix, why corporations buy into sport, identifying…

    Boek
  • hoe kun je als sportvereniging jongeren uit aandachtswijken werven?

    Reclamemakers lukt het als geen ander om mensen te verleiden. Hoe sportbonden en sportverenigingen de technieken van deze commerciële marketeers kunnen inzetten om meer leden te werven, is het centrale…

    Online artikel
  • tweede editie

    Sponsoring wordt steeds professioneler en is niet mer weg te denken uit de moderne sportwereld. Sportsponsoring bekijkt sponsoring vanuit het perspectief van zowel de sponsor als het sponsorobject. In vier delen behandelt…

    Boek
  • a strategic perspective, third edition

    Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to…

    Boek