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With indepth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest…

Contemporary Sport Management is an invaluable text for anyone interested in a career in sport management, exercise, fitness management, or athletic training. Incorporating the perspectives of 26 contributors, it gives…

This is the first book about Nike. It is also the first major book to describe life inside the volatile, giant athletic shoe and clothing industry. Though Nike stock is…

Sportmarketing is een relatief jong vakgebied dat een steeds grotere rol is gaan spelen in de sportwereld. Het marketingperspectief is goed toepasbaar op de specifieke cultuur, structuur en dynamiek van…

Enterprising, Aggresive, and Demanding. This is the business of sports as we know it today. And although there are numerous specializations in the sports industry, one aspect that can make…

This book challenges readers to generate their own ideas for a sports product or event, develop a strategic plan, and apply what they’ve learned to a real-world business venture. Sports…

This book is a key for the preparation of future sport managers. It is a training manual for understanding the sport industry. The text provides substantive information on sport management,…

This book covers the fundamental issues facing any business, including planning, organizing, staffing and controlling, while speaking to the issues unique to the sport industry. The publication addresses multiple aspects…

Managing Sport Organizations is a comprehensive reference that provides all the tools necessary for successful management, marketing, promotion, communication, and planning in a sport organization. Drawing on historical perspective and…

The Management of Sport: Its Foundation and Application, Third Edition, is the most comprehensive and current entry in its market. This edition is tailored around the informational needs of the…